Media Strategy
Radius Marketing helps advertisers effectively manage their brand and customer acquisition marketing by reaching customers at the right time and place with the right message. Our datadriven targeting strategies to audience segments are based on an accurate modeling of lifetime user value.
For the advertiser, campaigns can be delivered to a targeted audience for brand awareness, a broader market for direct response or combination of both.
At Radius we work with clients to identify their unique value proposition identification and development of their overall market position. Our direct response focused methodology delivers bottom up view of all marketing campaign data.
- Our long-standing senior management relationships at several media companies include:
- Top Tier Publishers
- Major Ad Networks
- Major Ad Exchanges
- Email list owners and managers
- Social Media companies
- Technology providers
- Data providers
Here at Radius we constantly enhance campaigns to increase ROI by looking at the overall media portfolio.
Read about our Creative Development